Create value There is content. And then there is quality content. While it’s a treat to read a well written piece, when it comes to marketing, the difference is in the value the content provides its intended audience. You don’t have to be a great writer to create effective communications. But you do have to […]
In recent years, brand storytelling has become the shiny new object in marketing. Every agency touts their expertise in telling stories, and companies are hiring storytellers to join their marketing teams. There is nothing new about the concept. For decades, advertisers have used stories to sell products and services in an image or two and […]
All paths should lead to your website I was struck by a comment I read on a Facebook post by Dr. Howard Luks, a well-respected orthopedic surgeon, who provides a great example of how to use Facebook wisely. He posed the question “Why is a Facebook page for your physician important?” There is plenty of evidence […]
9 key questions to ask before developing a content strategy The first step in recreating or refreshing your healthcare website is to agree on an effective content strategy for your business. In order to do that, you need to answer nine key questions that will guide the process: Why are you redoing your site? In other […]
I’ve always liked to entertain, but over the years my form of entertaining has changed dramatically. I grew up with a mother who could have been Martha Stewart’s role model. Our home always looked beautiful, with fresh flower arrangements and everything in its place. Mom was the consummate entertainer and set a standard for me […]
Print gives you something to hold onto While the Internet has changed the way we do business, print marketing remains an effective way to deliver your message to targeted audiences. In fact, as print is used less, you stand out more by using it. The key to quality print marketing is to use the same high quality […]
