Print Marketing

When it Comes to Healthcare Content, Readability Matters

If you want your healthcare content to be understood and effective, make it easy to read. Fascinating facts, great stories and persuasive copywriting mean nothing if your patients or business prospects can’t or won’t take the time to read them. Even in the best of times, it takes skill to capture the attention of a […]

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Empathy in Healthcare Communications

Consider your audience’s perspective How much of your healthcare marketing content starts with the words “we” or “I”? If you’re not getting the results you want from the content you create, it may be time to change your perspective. As long as you put the spotlight on your organization and not your audience, you miss […]

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Is Print Marketing Dead for Healthcare Organizations?

Print gives you something to hold onto While the Internet has changed the way we do business, print marketing remains an effective way to deliver your message to targeted audiences. In fact, as print is used less, you stand out more by using it. The key to quality print marketing is to  use the same high quality […]

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