Website marketing

Great Healthcare Websites Start with a Great Content Strategy

The first step in recreating or refreshing your healthcare website is to agree on an effective content strategy for your business: Why are you redoing your site? In other words, what are the goals you wish for it to achieve? Who are you trying to attract? What are your key messages that differentiate you from similar […]

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6 Rules For Creating Quality Content for Healthcare Websites

There is content. And then there is quality content. While it’s a treat to read a truly well written piece, the difference is in the value the content provides its intended audience. You don’t have to be a great writer to create effective communications. But you do have to be strategic. When evaluating or creating […]

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Blogging is Kind of Like Throwing a Potluck

I’ve always liked to entertain, but over the years my form of entertaining has changed dramatically. I grew up with a mother who could have been Martha Stewart’s role model. Our home always looked beautiful, with fresh flower arrangements and everything in its place. Mom was the consummate entertainer and set a standard for me […]

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Make Your Healthcare Website Your Online Home

I was struck the other day by a comment on a Facebook post by Dr. Howard Luks, a well-respected orthopedic surgeon, who provides a great example of how to use Facebook wisely. He posed the question “Why is a Facebook page for your physician important?” There is plenty of evidence that patients like the opportunity to engage […]

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