How Marketing Communications Consulting Works

As your healthcare marketing communication consultant, I will help you identify your unique value proposition—that special quality that differentiates you from the crowd—and develop a roadmap for marketing success.

It’s no longer enough to launch a website or create print materials that list your services and accomplishments. You need to communicate why you’re in the business you’re in, why you are great at what you do and why your prospective customers would be crazy not to make an appointment to meet with you.

The help you need to craft a message that gets response

You have your own story. But you may need someone to help you uncover it. In one or two hour-long sessions, I’ll help you establish a key marketing message that speaks to your specific target audience. Through a questionnaire and phone interview, I can identify your unique strengths and then work with you to clarify the kind of materials you need to make an impact on your market. I can also advise you on how to use your messaging consistently throughout your communications.

My goal is to provide a clear direction and avoid wasting valuable resources on ineffective communications.

My consulting rate is $150/hour. (Please note that consultation is part of the package if you hire me to develop your website and/or other marketing materials.)