GE Healthcare has been a loyal client with a range of projects, from web pages to case studies to video scripts.
NxStage Medical is an innovator in the medical technology sector with a mission to help improve the lives of kidney patients across the world.
An Oregon surgery center in the process of introducing state-of-the-art orthopedic surgical treatments wanted a website to reflect their leading edge status.
Case Studies & White Papers
This white paper was created to explain the concept of the connected care community for providers, ACOS and hospice.
Waste Management requested a series of case studies to demonstrate how they helped hospitals build their sustainability programs.
GE Healthcare has hired me to write several case studies for their ultrasound products.
Articles & Blog Posts
This post was one of a series on risk adjustment and error management.
As a contract writer for Vituity, I write blog posts and articles that help the company with recruitment.
This article was one of several designed to establish the client as a thought leader in their market.
This video is one of several in a series that I edited down to 1 minute from much longer video interviews.
This video introduces the benefits and features of GE Healthcare’s new eFAST tool to be used with its POC ultrasound system.
This tv spot uses a combination of voice over and existing footage to tell a story of hope for pregnant women.
Waste Management needed a new brochure to promote their sustainability services to the hospital and healthcare sector.
A highly respected functional medicine practice in Michigan needed to rebrand and ramp up their marketing after building a new office and expanding their staff.
A major gastroenterology center in New Jersey wanted to rebrand itself and develop new marketing materials that would promote its superiority and services.
Patient Education & Program Sheets
CodeMed, a health information management company, wanted new presentation materials to go with the new website I wrote for an upcoming HIM conference.
AllCare Health Plan in Oregon wanted a series of workbooks that counselors could use to educate their Medicaid and Medicare population about their chronic diseases.
An employee benefits company needed a full complement of print materials to position themselves as leaders in the California benefits marketing industry.
Print Ads & Posters
This group of dermatology practices wanted posters they could put in waiting rooms to make patients comfortable about discussing their medical issues with their doctors.
This is a combination of sponsored educational content I ghost wrote for a gastroenterologist and a print ad that promotes routine diagnostic testing.
This poster was part of a large campaign I wrote for this client over several years that included a website, brochures, ads, radio spots, and videos.
This quarterly newsletter was sent to the clinic’s mailing list and used by their marketing rep to engage referring doctors.
This healthcare consultancy needed help establishing themselves in the market as one of the premier groups of its kind in California.
With new doctors being hired and a lack of visibility in all its locations, this family practice group wanted to build its reputation and grow.