When it Comes to Healthcare Content, Readability Matters

If you want your healthcare content to be understood and effective, make it easy to read. Fascinating facts, great stories and persuasive copywriting mean nothing if your patients or business prospects can’t or won’t take the time to read them. Even in the best of times, it takes skill to capture the attention of a […]

How to adapt your healthcare content marketing for a more distracted audience “Most people do not listen with the intent to understand; they listen with the intent to reply.” – Stephen R. Covey It’s not enough to develop customer personas and think that from that point forward, you know who your audience is and what […]

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