My unique expertise sets me apart as a strategist and writer
After 25 years working as a freelance B2B and B2C writer—and also hiring other writers myself—I understand the frustrations of finding someone you can trust to deliver excellent work. I also understand the qualities that make a freelance copywriter a valuable asset to your marketing department. I have built a successful business with a loyal client base by offering these qualities:
I am a seasoned writer who writes about healthcare. I have written for a wide variety of healthcare practices and businesses, from medical device, healthcare staffing and health IT companies to health insurance companies to the full range of medical specialists and independent physicians groups.
As a healthcare writer, I understand the subject, the audience, the language and the laws governing healthcare communication. You won’t have to train me, hold my hand or risk getting off-base copy with a lot of meaningless jargon. I also have a comfortable interviewing style that allows me to get the information I need from your experts to develop effective content. And, I’ve got great intuition, with the ability to match my writing style to the personality of your organization. I am constantly working to hone my craft and stay on top of the latest developments in communications so I can deliver copy that gets results.
Breadth of experience
Unlike many freelance writers, I have deep experience writing every form of communication—from websites, white papers, case studies, newsletters and brochures, to speeches, books, video scripts and television and radio commercials. I’m also a published book author. Midway through my writing career, I wrote nine books under the Sunset Books label. I also co-founded, published and edited a San Francisco Bay Area home improvement magazine, which, at its height, had a 50,000 circulation.
Once I commit to the scope of a project, the budget and a deadline, there will be no surprises. I deliver first drafts that are on target so I don’t waste your time with a lengthly revision process. When you need to request a change order, I’ll let you know immediately if fees or deadlines will be affected. In an era when work ethic is on the decline, I take responsibility for the quality of my work and am proud to be a professional my clients trust as a valued advisor and collaborator.
I know that I’m writing for my clients and not myself. I work hard to respect your voice and be that voice for you. While I pride myself on my strategic writing skills, I appreciate your input as the expert on your business and target audience.
I will never commit to a project I can’t give my all to. I believe you deserve the best service and value for your money, and I will always strive to deliver that, and more.
While data-based strategies are key to effective marketing, good strategy without creativity can leave your audience uninspired and unengaged. Creativity is the secret sauce that makes any communication stand out, whether it is an advertisement or a white paper. I work to find the right balance between creativity and strategy to build the kind of awareness and engagement that drives sales.