Healthcare marketing

Do You Think?

5 Reasons Not to Use Generative AI For Thought Leadership Content While everyone extols the promises of generative artificial intelligence (GenAI) at drafting and enhancing copy, I will push back—especially for writing thought leadership content. I’m not a Luddite. Last year, as tech companies rushed their chatbots to market, I spent several months testing whether […]

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Get Out of Your Pajamas!

How to stay constructive when working remotely Five months into sheltering in place and you may be spending 90% of your time at home. Your interaction with colleagues has gone 2D. Your boss has cut back your budget. And you can’t make plans to travel anywhere, meet with colleagues or socialize without wondering if it […]

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Stay Engaged

Let your audience know your business is still going strong It’s hard to get anyone’s attention in the best of times. During this pandemic, it may feel impossible. But as healthcare spending picks up, you can’t afford to sit on the sidelines waiting for a better time to engage. This is the right time to […]

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