“I’m very pleased with the final version of the MAT in the ED white paper. This is getting fantastic reactions from our team and is seen as one of our best content assets. This is thanks to Lisa and the attention and care she paid to the topic and its stakeholders.”

John Hansen
Director, Marketing & PR, Vituity

Strategic Content

Grow your business with the right content

When developed strategically, your healthcare content — from white papers and ebooks to case studies and sustainability reports — has the power to:

  • Address and answer the very questions and concerns your prospects are struggling with
  • Educate prospective and current clients about the nature and value of your products or services
  • Build and nurture relationships with the clients you want to attract
  • Bring more leads into your sales funnel and guide them through it
  • Position you as thought leaders in your field.

Work from an effective content strategy

The biggest challenge with content marketing is creating a steady flow of high-value, well-written digital and print content. I can work with you to develop a content roadmap to guide your efforts for the next six to twelve month. This document includes both the type of content we’ll produce as well as an editorial calendar to keep your program on track.

I offer deep expertise in communications strategy and writing all forms of content.  My services include consulting, brand messaging, content planning, recommending topic ideas, outlining, interviewing key players in your organization, doing original research, and writing.

Types of content

  • White papers
  • Case studies
  • Checklists/Guides
  • Video scripts
  • Landing pages
  • E-books
  • Bylined articles
  • E-newsletters
  • Special reports
  • Blog posts

Need design work too?

If you need design services, I collaborate with graphic design partners to deliver high-quality communications you can put to use immediately.

Ask me about package pricing to develop a suite of products you can use for your content marketing program.

To discuss the best types of content for your business and how to get started developing it, please contact me.