Your trusted resource for healthcare copywriting and content strategy

Over 25 years ago, I left my job as an advertising account executive in a San Francisco advertising agency to become a freelance copywriter. Every day I feel blessed to have a career that allows me to work with smart professionals and help their healthcare businesses thrive.

While I have had healthcare clients throughout my career, I became a dedicated healthcare writer in 2009. I’d supported family and close friends through some incredible health challenges in the years leading up to that, from a child born with a ventricular septum defect that required open heart surgery to a business partner who struggled and lost a fight with ALS. I became personally aware of how valuable reliable health information is—whether you’re a clinician reviewing an electronic medical record, a patient trying to comply with a medical treatment, or a surgeon researching new medical devices.

While I don’t have the skills to save lives through medicine, I have the expertise to bring clarity and compassion to healthcare communications. For me, this work is personal. I feel proud of the work I do making connections between companies with promising healthcare products and services and the people who can benefit from them.

My education

I earned my BA in English from the University of California, Berkeley. In the years since, I’ve complemented that education with courses in marketing, finance, business administration, writing, social media, aging issues and language. Like most writers, I’m intellectually curious and truly enjoy the learning opportunities that being a writer provides.

I studied French while living for a year in southern France and studied Spanish when I lived in San Miguel de Allende, Mexico for several years. I’m a traveler by nature and love the fact that I can work from almost anywhere around the globe. While California is my permanent home, I am always considering where else I can set up my laptop for a month or two at a time.  By traveling, I learn something new about myself and the world we live in and I come home with a renewed sense of gratitude for the life I’m able to enjoy.

Professional affiliations 

  • San Francisco Public Relations Round Table: Past Board Member and Co-Chair of Communications.
  • Social Media Marketing for the Healthcare Field Group on LinkedIn: Group Owner and Manager
  • International Association of Business Communicators (SF IABC): Past member and Vice President of Communications. C
  • American Society of Journalists and Authors (ASJA): Past member; co-edited a published collection of authors’ essays for the Association’s 60th anniversary.

Volunteer experience

My volunteer activities have been primarily in the communications area, although I spent several years volunteering in the animal Lost & Found department at the San Francisco SPCA, served as the President of my children’s elementary school’s Parents Club, and have volunteered with the Waldorf School in San Miguel de Allende, the Boy Scouts and the Girl Scouts.

I have three children I’m extremely proud of. One is in the wine business, one is a NICU nurse at UC Davis Medical Center, and one is in a grad program to become an education counselor.

Currently, my only dependents are two English Cocker Spaniels.

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“Lisa has a deep understanding of the complex healthcare industry, is a talented copy-writer, and is highly collaborative. Lisa slotted into our fast-moving marketing team and delivered tons of great copy. She can do it all: print and digital, short-form and long-form, persuasive and editorial. Perhaps most importantly, when she tackles a project, she researches the topic deeply so she can influence our specialized and skeptical audience. We performed an extensive search to find Lisa, so spare yourself the trouble and hire her!”

Cassidy Clawson
Canvas Medical

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