Your Trusted Resource for Healthcare Copywriting

Over 25 years ago, I left my job as an advertising account executive in a major San Francisco ad agency to become a freelance copywriter. Every day I feel blessed to have a career that allows me to work with smart professionals and help their healthcare businesses thrive.

While I have had healthcare clients throughout my career, I became a dedicated healthcare writer in 2009. I’d supported family and close friends through some incredible health challenges in the years leading up to that: My third child was born with a ventricular septum defect (VSD) that required open heart surgery at 9 weeks old. My business partner and dear friend struggled and lost her fight with ALS. A friend was diagnosed with Pick’s disease after a year of being pushed from one specialist to another. My mother had an innovative spinal decompression procedure. And my father had his life saved with an implantable defibrillator. I became aware of just how valuable  reliable health information is—whether you’re a patient trying to understand a medical condition or a surgeon researching new surgical devices.

I knew that with my research and writing expertise, I could bring clarity and compassion to healthcare communications. For me, this work is personal. I can’t save lives through medicine, but I can help make connections between companies with promising healthcare products and services and the people who can benefit from them.

My education

I earned my BA in English from the University of California, Berkeley. In the years since, I’ve complemented that education with courses in marketing, finance, business administration, writing, social media, aging issues and language. Like most writers, I’m intellectually curious and truly enjoy the learning opportunities that being a writer provides.

I studied French while living for a year in southern France and studied Spanish when I lived in San Miguel de Allende, Mexico—a place I continue to return to frequently. While California has always been my permanent home, traveling is a passion. I’ve lived in four different states in the U.S. and explored parts of Canada, Cuba, Europe, North Africa, Australia and India. Every time I travel, I learn something new about myself and the world we live in and I come home with a renewed sense of gratitude for the life I’m able to enjoy.

My professional affiliations 

  • San Francisco Public Relations Round Table: Past Board Member and Co-Chair of Communications. Created and manage the association website and oversee all communications to membership
  • Social Media Marketing for the Healthcare Field Group on LinkedIn: Group Owner and Manager
  • San Francisco chapter of the International Association of Business Communicators (SF IABC): Past member and Vice President of Communications. Created and managed the website and all member communications
  • American Society of Journalists and Authors (ASJA): Past member; co-edited a published collection of authors’ essays for the Association’s 60th anniversary.

My volunteer experience

My volunteer activities have been primarily in the education and communications areas—although I also spent several years volunteering in the animal Lost & Found department at the San Francisco SPCA.

As a member of the SF Public Relations Round Table, I support the Scholarship program, reviewing and interviewing applicants and organizing mentoring for recipients of our awards. Working with a program called Wimp Gives, I provide content strategy and copywriting for new websites for nonprofits in Sonoma County.

I have three children in their 20s (one who is in the wine business, one who is a NICU nurse at UC Davis Medical Center and one who is just hoping to become a school counselor) and was an active volunteer in their schools and classrooms. I served as the President of their elementary school’s Parents Club and was a chronic room mother. I also volunteered with the Waldorf School in San Miguel de Allende, the Boy Scouts and the Girl Scouts.

Currently, my only dependents are two English Cocker Spaniels.

LS Vertical

“Lisa is one of those rare truly multi-talented people. A top-notch marketing and communications professional, she has the skills and experience to do pretty much anything you can think to throw at her. Lisa handles big-picture strategy with the same ease she dives into project-level details.”

Rikke JorgensenRebelMind Communications

“Lisa is one of the most experienced and skilled business writers I know. I doubt there’s a single project type she hasn’t written and written VERY well. If you’re looking for a real professional who can take the ball and run with it and do a fantastic job, call Lisa.”

Steve Slaunwhite

To read more testimonials, please click here.