MAT in the ER White Paper
This white paper on Medication Assisted Treatment (MAT) in the ED was praised by the client as one of their best content assets.
White Papers
Whitepaper for Health IT
This white paper explains the need for, concept and benefits of the connected care community for providers, ACOs and hospices.
Case Studies
A More Sustainable Future
This case study highlights the environmental sustainability services Waste Management provides to hospitals across the country.
Hospital Sustainability
This is one of several case studies in a series that feature Waste Management’s healthcare-related sustainability programs.
Medical Device Case Study
GE Healthcare has hired me to write several case studies for their ultrasound products.
Books, E-Books, Workbooks
Asbestos Related Lung Cancer
This book provides information on the disease, potential treatments, and the legal issues involved in getting a financial settlement.
Chart Forward
I ghostwrote this book to help establish Canvas Medical as an authority and thought leader in the EHR industry.
Diabetes Patient Education
This 98-page Diabetes workbook helps counselors educate their Medicaid and Medicare patients with diabetes.
Reputation Management
This was one of several ebooks and blog posts I wrote for this reputation management platform company.
Websites
Ultrasound Probe Management
GE Healthcare has been a loyal client with a range of projects, from web pages to case studies to video scripts.
Medical Device Manufacturer
NxStage Medical is an innovator in the medical technology sector with a mission to help improve the lives of kidney patients across the world.
Mid Rogue Imaging Website
An Oregon surgery center in the process of introducing state-of-the-art orthopedic surgical treatments wanted a website to reflect their leading edge status.
Orthopedic Surgeon
A Huntsville orthopedist doing leading edge surgeries wanted a new website to feature his procedures independently of the larger practice he was working with.
Video Scripts
Patient Education Video
This video is one of several in a series that I edited down to 1 minute from much longer video interviews.
GE Healthcare Video
This video introduces the benefits and features of GE Healthcare’s new eFAST tool to be used with its POC ultrasound system.
Patient Story TV Spot
This tv spot uses a combination of voice over and existing footage to tell a story of hope for pregnant women.
Articles & Blog Posts
Repurposing Content
A white paper I had written for Vituity provided background information I could use to develop blog posts
Health IT
This post was one of a series on risk adjustment and error management.
Recruitment
As a contract writer for Vituity, I write blog posts and articles that help the company with recruitment.
Thought Leadership
This article was one of several designed to establish the client as a thought leader in their market.
Brochures
Healthcare Waste Management Solutions
Waste Management needed a new brochure to promote their sustainability services to the hospital and healthcare sector.
Functional Medicine Center
A highly respected functional medicine practice in Michigan needed to rebrand and ramp up their marketing after building a new office and expanding their staff.
Vein Specialist
In his competitive market, a vein specialist wanted marketing materials that would differentiate him and reflect the high priority he put on service in his very upscale practice.
Gastroenterology Center
A major gastroenterology center in New Jersey wanted to rebrand itself and develop new marketing materials that would promote its superiority and services.
Print Ads & Posters
Imaging Center Print Ad
Mid Rogue Imaging Center used print ads to build awareness for its full range of affordable and compassionately performed diagnostic services.
Dermatology Poster
This group of dermatology practices wanted posters they could put in waiting rooms to make patients comfortable about discussing their medical issues with their doctors.
Patient Education Advertorial
This is a combination of sponsored educational content I ghost wrote for a gastroenterologist and a print ad that promotes routine diagnostic testing.
Waiting Room Poster
This poster was part of a large campaign I wrote for this client over several years that included a website, brochures, ads, radio spots, and videos.
Newsletters
Gastroenterologist
This quarterly newsletter was sent to the clinic’s mailing list and used by their marketing rep to engage referring doctors.
Healthcare Consultants
This healthcare consultancy needed help establishing themselves in the market as one of the premier groups of its kind in California.
Family Practice
With new doctors being hired and a lack of visibility in all its locations, this family practice group wanted to build its reputation and grow.
Want To See More?
This portfolio is representative of my work over the past few years. Please contact me to discuss your own project, see more samples and learn how I can help you meet your goals.