How Can the Readability of Your Content Create a Healthier America?

When my daughter switched schools mid-way through high school, she was a 4.0 student. She’d sailed through her advanced English classes with As on all her essays. Then came a rude awakening. At a more demanding school, she was put into a remedial English class. They told her she had poor grammar skills, she couldn’t […]

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Matching Your Brand Storytelling to Reality

In recent years, brand storytelling has become the shiny new object in marketing. Every agency touts their expertise in telling stories, and companies are hiring storytellers to join their marketing teams. There is nothing new about the concept. For decades, advertisers have used stories to sell products and services in an image or two and […]

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Make Your Health Care Story Unique

Write about the unexpected It’s the details people don’t expect that make your health care story worth reading. Too much of the marketing content written today—for blog posts, websites, brochures and even for video—is all the same. Worse, it’s completely predictable. It provides no insight into the uniqueness of a business, an individual or a […]

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Is Print Marketing Dead for Healthcare Organizations?

While the Internet has changed the way we do business, print marketing remains an effective way to deliver your message to targeted audiences. In fact, as print is used less, you stand out more by using it. The key to quality print marketing is to  use the same high quality visual branding across all materials and be […]

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How to Build Your Online Reputation with Content Marketing

To build your online reputation through content marketing you need content, content and more content. But not just any content. Unless you produce well-written articles and posts that address and solve your audience’s problems and concerns, you’re wasting time and money. There are several ways to keep your content fresh and promote it both online and offline: […]

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Great Healthcare Websites Start with a Great Content Strategy

The first step in recreating or refreshing your healthcare website is to agree on an effective content strategy for your business: Why are you redoing your site? In other words, what are the goals you wish for it to achieve? Who are you trying to attract? What are your key messages that differentiate you from similar […]

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6 Rules For Creating Quality Content for Healthcare Websites

There is content. And then there is quality content. While it’s a treat to read a truly well written piece, the difference is in the value the content provides its intended audience. You don’t have to be a great writer to create effective communications. But you do have to be strategic. When evaluating or creating […]

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Blogging is Kind of Like Throwing a Potluck

I’ve always liked to entertain, but over the years my form of entertaining has changed dramatically. I grew up with a mother who could have been Martha Stewart’s role model. Our home always looked beautiful, with fresh flower arrangements and everything in its place. Mom was the consummate entertainer and set a standard for me […]

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Make Your Healthcare Website Your Online Home

I was struck the other day by a comment on a Facebook post by Dr. Howard Luks, a well-respected orthopedic surgeon, who provides a great example of how to use Facebook wisely. He posed the question “Why is a Facebook page for your physician important?” There is plenty of evidence that patients like the opportunity to engage […]

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