A prosthodontist in Alabama needed a full complement of materials to launch his new practice. His primary marketing objective was to build recognition with the referring doctors and dentists in the area. Working with a design partner, I developed his print materials for referring dentists and physicians. We created a website that would attract and inform new patients and referring physicians alike.
Working as his marketing consultant, writer and project manager, I developed a brand rationale and messaging to position him as a dental specialist who served patients of all ages, not simply older patients who had lost teeth. I then wrote, art directed and project managed a website, brochure, professional bio, postcard and letterhead system to put his business on the map.
Scope of Work
- Letterhead system
- Referral pad