Just Listen

How to adapt your healthcare content marketing for a more distracted audience “Most people do not listen with the intent to understand; they listen with the intent to reply.” – Stephen R. Covey It’s not enough to develop customer personas and think that from that point forward, you know who your audience is and what […]

Consider your audience’s perspective How much of your healthcare marketing content starts with the words “we” or “I”? If you’re not getting the results you want from the content you create, it may be time to change your perspective. As long as you put the spotlight on your organization and not your audience, you miss […]

Top