Your trusted healthcare copywriting partner

I’m Lisa Stockwell. Over 30 years ago, I left advertising to embark on a journey in marketing communications, crafting compelling messages for a diverse range of industries. From the cutting edge of biotech and health IT to telecommunications, home building, and environmental sustainability, I honed my skills in translating complex information into engaging content.

For the past 15 years, I have focused exclusively on healthcare.

Why this focus? Because I believe there’s no greater influence on our lives than our health. I’m passionate about empowering individuals to understand the factors that shape their healthspan, the actions they can take to improve it, and the resources available to support their well-being.

In specializing in healthcare marketing, my ultimate mission is to help individuals live healthier lives. In our increasingly complex healthcare environment, communication gaps can limit exceptional care. To that end, I collaborate with innovative businesses that offer responsible and effective health and wellness solutions. My mission is to bridge the knowledge gap between these valuable services and products and the individuals who can benefit from them.

I provide clinicians with the clear, evidence-based information they need to inform their clinical decisions, facilitate patient discussions, and foster patient engagement in a patient-centered care model. For medical specialists, I write concise, factual explanations of new medical devices or programs that might enhance their care. I highlight the clinical, workflow, and financial benefits of health IT solutions for decision-makers responsible for investing in new programs. I write handbooks, guides, and articles for patients who want to participate in their own health journeys.

As a marketing director in the health and wellness industry, you understand the power of information and education in driving positive health outcomes and improved patient care. Let’s work together to engage your audience and achieve your marketing goals.

What I bring to the table:

  • 35+ years of experience in healthcare marketing and patient education content creation
  • Passion for empowering the healthcare team to improve health outcomes and patient experience
  • A proven track record of crafting clear, engaging content that resonates with target audiences
  • In-depth understanding of the healthcare landscape and wellness trends

Education

I earned my BA in English from the University of California, Berkeley. In the years since, I’ve complemented that education with courses in marketing, finance, business administration, writing, social media, aging issues, and language. Like most writers, I’m intellectually curious and truly enjoy the learning opportunities that being a writer provides.

I studied French while living for a year in southern France and studied Spanish when I lived in San Miguel de Allende, Mexico for several years. I’m a traveler by nature and have discovered that by traveling, I learn something new about myself and the world we live in and I come home with a renewed sense of gratitude for the life I’m able to enjoy.

Professional affiliations

  • San Francisco Public Relations Round Table: Past Board Member and Co-Chair of Communications.
  • International Association of Business Communicators (SF IABC): Past member and Vice President of Communications. C
  • American Society of Journalists and Authors (ASJA): Past member; co-edited a published collection of authors’ essays for the Association’s 60th anniversary.

Volunteer experience

My volunteer activities have been primarily in the communications area, although I spent several years volunteering in the Lost & Found department at the San Francisco SPCA, served as the President of my children’s elementary school’s Parents Club, and have volunteered with the Waldorf School in San Miguel de Allende, the Boy Scouts and the Girl Scouts.

I have three children I’m extremely proud of. One is in the wine business, one is a NICU nurse at UC Davis Medical Center, and one is a high school education counselor.

Currently, my only dependents are two English Cocker Spaniels and a water-wise garden that needs regular tending.

Ready to elevate your brand message and empower a healthier future? Let’s connect!

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“Lisa has a deep understanding of the complex healthcare industry, is a talented copy-writer, and is highly collaborative. Lisa slotted into our fast-moving marketing team and delivered tons of great copy. She can do it all: print and digital, short-form and long-form, persuasive and editorial. Perhaps most importantly, when she tackles a project, she researches the topic deeply so she can influence our specialized and skeptical audience. We performed an extensive search to find Lisa, so spare yourself the trouble and hire her!”

Cassidy Clawson
Canvas Medical

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