Your trusted resource for healthcare copywriting and content strategy

Over 25 years ago, I left my job as an advertising account executive in a San Francisco ad agency to become a freelance copywriter. I had just completed a marketing brochure for a startup wind farm company and was excited to play a small part in something that felt so important. I believed at that moment — and still believe today — that I had found my calling.

I’ve been blessed to have a career that’s allowed me to work with smart professionals and help them promote the work they do and the products they sell to improve the health of people and the planet we all share.

I’ve been a tree hugger since before the term was coined, growing up in California where the natural world is celebrated and droughts, fires, and the occasional flood make it hard to ignore the effects of climate change. My interest in medicine and healthcare, first piqued in high school while dissecting a fetal pig, strengthened years later while supporting several family members and close friends through unique health challenges. I became aware of just how valuable  reliable health information is — whether you’re a clinician trying to review a medical history, a patient trying to understand a medical condition, a surgeon researching new medical devices, or an executive trying to determine the impact of capital investments.

While I don’t have the skills to save lives through medicine or science, I have the expertise to bring clarity and compassion to communications. For me, this work is personal. I feel proud of the work I do making connections between companies with promising products and services and the people who can benefit from them.


I earned my BA in English from the University of California, Berkeley. In the years since, I’ve complemented that education with courses in marketing, finance, business administration, writing, social media, aging issues and language. Like most writers, I’m intellectually curious and truly enjoy the learning opportunities that being a writer provides.

I studied French while living for a year in southern France and studied Spanish when I lived in San Miguel de Allende, Mexico for several years. I’m a traveler by nature and love the fact that I can work from almost anywhere around the globe. While California is my permanent home, I am always considering where else I can set up my laptop for a month or two at a time.  By traveling, I learn something new about myself and the world we live in and I come home with a renewed sense of gratitude for the life I’m able to enjoy.

Professional affiliations 

  • San Francisco Public Relations Round Table: Past Board Member and Co-Chair of Communications.
  • Social Media Marketing for the Healthcare Field Group on LinkedIn: Group Owner and Manager
  • International Association of Business Communicators (SF IABC): Past member and Vice President of Communications. C
  • American Society of Journalists and Authors (ASJA): Past member; co-edited a published collection of authors’ essays for the Association’s 60th anniversary.

Volunteer experience

My volunteer activities have been primarily in the communications area, although I spent several years volunteering in the animal Lost & Found department at the San Francisco SPCA, served as the President of my children’s elementary school’s Parents Club, and have volunteered with the Waldorf School in San Miguel de Allende, the Boy Scouts and the Girl Scouts.

I have three children I’m extremely proud of. One is in the wine business, one is a NICU nurse at UC Davis Medical Center, and one is in a grad program to become an education counselor.

Currently, my only dependents are two English Cocker Spaniels and a water-wise garden that needs regular tending.


“Lisa has a deep understanding of the complex healthcare industry, is a talented copy-writer, and is highly collaborative. Lisa slotted into our fast-moving marketing team and delivered tons of great copy. She can do it all: print and digital, short-form and long-form, persuasive and editorial. Perhaps most importantly, when she tackles a project, she researches the topic deeply so she can influence our specialized and skeptical audience. We performed an extensive search to find Lisa, so spare yourself the trouble and hire her!”

Cassidy Clawson
Canvas Medical

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