Thought Leadership Content for Healthcare Businesses

Grow your business with the right content

When developed strategically, thought leadership content for healthcare businesses — from white papers and ebooks to customer stories and sustainability reports — has the power to:

  • Address and answer the very questions and concerns your prospects are struggling with
  • Educate prospective and current clients about the nature and value of your products or services
  • Build and nurture relationships with the clients you want to attract
  • Bring more leads into your sales funnel and guide them through it
  • Position you as thought leaders in your field.

I work with your marketing team and thought leaders to root out the kind of insights and information your audience is looking for so it not only gets noticed but read and shared.

Work from an effective content strategy

I offer deep expertise in communications strategy and writing all forms of content.  My services include consulting, brand messaging, content planning, recommending topic ideas, outlining, interviewing key players in your organization, doing original research, and writing.

Types of content

  • White papers
  • Case studies/customer stories
  • Guides
  • Video scripts
  • Landing pages
  • E-books
  • Bylined articles
  • E-newsletters
  • Special reports
  • Blog posts

What does it cost?

Pricing depends on your goals and the complexity and length of your content asset(s). It includes research and subject matter expert interviews, content recommendations, topic planning, copywriting, and revisions. I can give you a firm estimate after we talk about what content assets you need for your content marketing program. If you need design services, I can collaborate with graphic design partners to deliver high-quality communications you can put to use immediately.

See pricing estimates

 

To discuss the best types of content for your business and how to get started developing it, please contact me.