Content Marketing

How Can the Readability of Your Content Create a Healthier America?

When my daughter switched schools mid-way through high school, she was a 4.0 student. She’d sailed through her advanced English classes with As on all her essays. Then came a rude awakening. At a more demanding school, she was put into a remedial English class. They told her she had poor grammar skills, she couldn’t […]

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Matching Your Brand Storytelling to Reality

In recent years, brand storytelling has become the shiny new object in marketing. Every agency touts their expertise in telling stories, and companies are hiring storytellers to join their marketing teams. There is nothing new about the concept. For decades, advertisers have used stories to sell products and services in an image or two and […]

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Make Your Health Care Story Unique

Write about the unexpected It’s the details people don’t expect that make your health care story worth reading. Too much of the marketing content written today—for blog posts, websites, brochures and even for video—is all the same. Worse, it’s completely predictable. It provides no insight into the uniqueness of a business, an individual or a […]

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How to Build Your Online Reputation with Content Marketing

To build your online reputation through content marketing you need content, content and more content. But not just any content. Unless you produce well-written articles and posts that address and solve your audience’s problems and concerns, you’re wasting time and money. There are several ways to keep your content fresh and promote it both online and offline: […]

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Blogging is Kind of Like Throwing a Potluck

I’ve always liked to entertain, but over the years my form of entertaining has changed dramatically. I grew up with a mother who could have been Martha Stewart’s role model. Our home always looked beautiful, with fresh flower arrangements and everything in its place. Mom was the consummate entertainer and set a standard for me […]

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